How to update your Neurons Impact Score

The Neurons Impact Score is built on a foundation that Neurons continuously improves - expanding benchmark libraries, refining AI models, and adding new scientific data to our platform. When these updates happen, existing creative may have scores that no longer reflect the latest logic. This guide explains what an updated score means, what you can do with an affected creative, and how to update when you're ready.

What does an updated score mean?

An updated score does not mean your creative performed poorly or that something went wrong. It simply means that since the creative was last scored, Neurons has updated the rules used to calculate the Neurons Impact Score and a more accurate, up-to-date score is now available for your creative.

The most common reasons a score becomes updated:

• New objective-based rules have been added that apply to your creative's industry, use case, or platform.
• Neurons has expanded its benchmark library with new categories relevant to your creative.
• Underlying models or metrics used in the calculation have been refined.

How to spot an updated score

Updated creatives are clearly marked throughout the platform so you always know where you stand. If a creative isn’t marked with “Update” it simply means they weren’t affected by the updates and you can continue to work on them.

On the creative

The Neurons Impact Score display on the creative will show an Update Score indicator in place of the usual score tag. The insights, recommendations, and visual recommendations panels will also show a notice that they were generated under a previous version of the scoring rules.

In the folder view

Use the filter button and select Update score to see all creatives in a folder that have an updated score available at a glance.

What you can still do without updating

Having an updated score available does not lock the creative. The following actions remain fully available:

• Download - export the creative at any time
• Compare - include the creative in side-by-side comparisons
• View existing insights - read the previously generated insights and recommendations

How to update

There are four ways to recalculate an updated score, depending on how many creatives you need to update and whether you want to open the creative first.

Method 1 - From the folder view

The quickest way to recalculate a single creative without leaving the folder view.

Option A: Using the three-dot menu

1. Navigate to the folder containing the creative
2. Hover over the creative and click the ⋯ three-dot menu that appears on the creative tile
3. Select Update score from the dropdown

Option B: Using the top menu bar

1. Navigate to the folder containing the creative
2. Click the creative tile to select it
3. Click Update score in the action bar that appears at the top of the folder view

Method 2 - From inside the creative

Use this method when you want to review the creative's current score and insights before recalculating.

1. Navigate to the folder and open the creative.
2. Go to the creative Overview page.
3. At the top of the Neurons Impact Score panel, click the Update button.

Method 3 - Update multiple creatives at once

Use this method when you have several updated creatives in a folder that you want to update in one go.

Option A: Select and update specific creatives

1. Navigate to the folder containing the creatives.
2. Use the filter button and select Update score to surface only creatives with updated scores.
3. Select the creatives you want to recalculate. You can select all filtered creatives or pick specific ones.
4. Click Update score button in the action bar at the top of the folder view. The platform will queue and process each selected creative in turn.
5. Once processing is complete, affected creatives will show their updated NIS scores and tags.

Option B: Update the whole folder at once

1. Navigate to the folder you want to update.
2. Click the three-dot menu on the folder itself.
3. Select Update score from the dropdown. All outdated creatives in the folder will be queued and processed automatically.
4. Once processing is complete, affected creatives will show their updated NIS scores and tags.

What Happens After Recalculation

Regardless of which method you use, the outcome is the same once recalculation is complete:

• The Neurons Impact Score is updated to reflect the latest calculation rules and saved.
• If the creative already had insights and recommendations generated, these are automatically regenerated.
• If the creative had Visual Recommendations generated these are regenerated without using any of your credits.
• The Regenerate button for text recommendations is re-enabled.
• The Update indicator is removed from the score, insights, and recommendations.

Will My Score Go Up or Down?

Recalculation produces a more accurate score - not necessarily a higher or lower one. The change depends on which new rules apply to your creative's specific objective combination.

Based on data across the full creative library:

• Some creatives will score higher, as irrelevant metrics are removed from the calculation and the score better reflects what matters for their specific context.
• Some creatives will score lower, as metrics that were previously not accounted for are now included.
• Some creatives will see no change, if no new rules apply to their objective combination.

This balance is expected and healthy - a system that only ever produces higher scores would suggest artificial inflation rather than genuine improvement. The goal is always a more representative score, not a more flattering one.

What About New Uploads?

All creatives uploaded after this release are automatically scored using the latest calculation rules. You will only ever see the Update score indicator on creatives that existed before an update was released.

Frequently Asked Questions

Do I have to update everything?

No. You only need to update creatives you are actively working with. creatives you are not using do not need to be updated, and leaving them with an outdated score has no impact on the rest of your workspace.

Will updating affect creatives I have already shared or reported on?

Recalculation updates the score stored in the platform. If you have exported reports or shared scores externally before recalculating, those figures will reflect the previous calculation. If accuracy is important for a specific deliverable, update before exporting.

What if I am happy with my current score and do not want it to change?

You can choose not to update - the Regenerate button for text recommendations will remain unavailable, but all other functionalities stays intact. There is no automatic update without your action.

Will my insights and recommendations change after updating?

Yes - if the score changes, insights and recommendations are regenerated automatically to reflect the updated scoring. If the score does not change, the regenerated output may still differ slightly as the recommendation engine incorporates the latest context, but the substance will be consistent.

How long does updating take?

Updating individual creatives typically takes a few seconds. Bulk updating of many creatives is queued and processed in the background - you can continue working while it runs.