Insights Page

The Insights Page is a dedicated view in Neurons that walks you through every part of your creative’s impact in a simple, structured, and highly visual way.

Instead of jumping between multiple metric screens, you can now scroll through a clear story of what’s working, what’s not, and why it matters.

You’ll find it right between the Overview and Optimize pages.

 

Here’s a short onboarding video to get you started:

 

 

How the Insights Page works

Insight Topics

The page is organized into Insight Topics, each representing one clear aspect of creative impact.

Each topic includes:

• A highlight that calls out important takeaways
• A short AI-generated interpretation
• Key metrics and AOIs that contribute to that result
• A heatmap and/or visualisation

Summary Section

At the very top of the Insights Page, you’ll find a full summary of your creative. This summary brings together the most important learnings from all Insight Topics into one easy-to-read narrative. This means you don’t need to interpret every metric yourself. You immediately get a high-level explanation of how your creative performs and where the biggest opportunities for improvement are.

The summary is designed to be:

• Clear and actionable
• Client-ready for presentations or reports
• Aligned across teams, so everyone sees the same story

One-Click Copy for Easy Sharing

Every summary includes a Copy button, making it extremely simple to reuse insights. With one click, you can paste the text directly into:

• Creative briefs
• Client decks
• Slack or email updates
• Internal feedback documents

This saves time and helps teams move faster, no rewriting or reformatting needed.

Insight Topics Explained

Below is an overview of each Insight Topic available on the Insights Page.

 

1. First Glance

What people notice first.

This topic summarizes where viewers’ eyes land the moment they see your creative. It reveals whether attention goes to what matters (your brand, headline, product) or gets lost on background elements.

What you’ll see:

• Start Attention heatmap
• First Viewed AOI highlight (“This is the first thing viewers will see”)
• Start Attention % for each Area of Interest (AOI)

Why it matters: You want people to notice the most important element immediately. If they don’t, your message risks being lost.

 

2. Lasting Impression

What people are still looking at after the first few seconds.

This topic shows which elements hold attention once the initial glance is over.

What you’ll see:

• End Attention heatmap
• Last Viewed AOI highlight
• End Attention % for each AOI

Why it matters: The last thing someone looks at often shapes what they remember and how they feel, which can influence recall and conversions.

 

3. Attention Distribution

Where attention goes overall.

This topic shows how attention is spread across your creative, concentrated on key elements or wasted on unimportant details.

What you’ll see:

• Total Attention heatmap
• Total Attention % per AOI
• (Stretch) Attention lost outside AOIs

Why it matters: You want attention used efficiently. A scattered design means people may miss what truly matters.

 

4. Visibility

Each visibility topic shows how easily and quickly viewers notice key elements: Brand, Product, Headline, CTA, Body Text. All include AOI labels, time spent, % seen, and total attention metrics.

• Brand Visibility: Tracks how easily viewers spot your brand name or logo. If the brand isn’t seen, people may recall the ad, but not who it’s from.
• Product Visibility: Shows how clearly the product stands out. If the product is missed, the ad can’t drive understanding or purchase intent.
• Headline Visibility: Show whether the headline is noticed quickly enough to deliver your main message.
• CTA Visibility: Measures how effectively your call to action stands out. If the CTA is overlooked, conversions suffer.
• Body Text Visibility: Shows whether supporting copy is seen and readable. If viewers skip the text, they may miss essential context or proof points.

 

5. Visual Engagement

How emotionally appealing your creative is.

This topic predicts how interesting or compelling the creative feels and tells whether it evokes positive interest or lacks emotional energy.

What you’ll see:

• Engagement heatmap
• Engagement score
• Contribution per AOI

Why it matters: Emotion drives attention, memory, and persuasion.

 

6. Visual Complexity

How easy your creative is to process.

This topic identifies whether your design feels cluttered, overwhelming, or too plain.

What you’ll see:

• Cognitive Demand heatmap
• Cognitive Demand score (1–10 and 0–100)
• Contribution per AOI
• Highlights if complexity is too high or too low

Why it matters: If your ad feels hard to process, viewers may disengage before noticing your key message.

 

7. Memorability

How likely your creative is to be remembered.

Shows which elements are most memorable, and whether the ad contains anything that sticks.

What you’ll see:

• Memory heatmap
• Memory score
• Memory contribution for each AOI

Why it matters: If none of the elements are memorable, the creative will be forgotten, even if it initially grabs attention.

 

How to use the Insights Page in your workflow

For Creative Designers

• Quickly check brand, product, and CTA visibility
• See if the layout guides attention correctly
• Catch readability or clutter issues early
• Make faster, evidence-based edits

For Agencies & Marketing Teams

• Use heatmaps + summaries to explain creative impact in seconds
• Drop screenshots into decks for in-house or client meetings
• Use highlights to justify recommendations

For Insight Managers

• Reduce manual interpretation time
• Build reports directly from AI-generated topic summaries
• Know exactly what needs stakeholder attention