This article explains the AOI scores you can generate with Neurons AI.
What is an AOI?
An AOI (Area of Interest) calculates the performance inside a specific area of a creative.
The performance measured is different for each predicted map:
Total Attention map:
- Total Attention: The percentage of visual attention that falls within the area for the entire exposure, which allows you to determine what draws significant attention, and what falls through the cracks.
Time Spent: The predicted amount of time customers will spend viewing the area during a 5-second exposure. Only available for images.
Percentage Seen: The percentage of customers who will look at the area at least once during their exposure. Only available for images.
Availability: The total amount of time the area is present throughout the entire video. Only available for videos.
Relative Attention: The percentage of attention that falls within the area only while the AOI was available to be seen, enabling you to see how attention-grabbing the area was when being presented. Only available for videos.
Start Attention map: The percentage of visual attention that falls within the area for the first 2 seconds of an exposure, allowing you to identify which elements draw immediate customer attention.
End Attention map: The percentage of visual attention that falls within the area for the last 2 seconds of an exposure, letting you identify the final focus elements.
Cognitive Demand Heatmap: The AOIs measure the cognitive demand within the area, which enables you to identify what elements are the most complex and demanding for customers to process.
Memory Heatmap: The AOIs measure memorability within the area, which shows you which elements customers will experience as creating a lasting impression.
Engagement Heatmap: The AOIs measure engagement within the area, so you can see which elements will make customers feel the most excited and immersed.
Attention AOIs in details view