Mixed Media Ads

Mixed Media Ads have a dedicated format category to provide more accurate and reliable insights for ads that blend static layouts with motion.

 

Here’s a short video to show you how it works:

 

 

What are Mixed Media Ads?

Mixed Media Ads are ads that are mostly static, but include motion or dynamic elements.

Typical examples include:

• Animated display embedded on websites

• Rich media banners

• GIF-style ads

• Ads with transitions, glow effects, or subtle movement

• Ads with a small video window surrounded by static elements, like CTV

 

What happens when you analyze a Mixed Media Ad?

When you upload an asset as a Mixed Media Ad, Neurons treats it as its own format.

That means:

• A dedicated attention prediction model
• More reliable Attention, Focus, and Cognitive Demand scores
• A more accurate and stable Neurons Impact Score
• A format-specific benchmark for Mixed Media Ads

After analysis, Mixed Media Ads behave similarly to video inside the platform:

• You can scrub through timelines
• Use AOIs (Areas of Interest)
• Download reports and raw results
• Compare assets side by side

 

Supported file formats & requirements

You can currently upload Mixed Media Ads as:

• .mp4
• .mov
• .gif (supported from January)

Asset size: minimum 250px for one side

Note: HTML5 files are currently not supported yet. If you work with HTML5 ads, export them as .mp4 or .gif before uploading.

 

How to upload a Mixed Media Ad

1. Click Upload (top-right corner of the platform)
2. Select Mixed Media Ad as the format
3. Upload your file (.mp4, .mov, or .gif)
4. Continue through the quick setup flow once upload is complete

 

Benchmarks & objectives

Mixed Media Ads currently use:

• All industry categories
• One standardized use case per industry: Any Digital Advertising

This benchmark reflects common usage across display, social, and mixed digital placements. The benchmark is automatically selected and can’t be changed for this format.

 

When should I use Mixed Media Ads vs Video?

Use Mixed Media Ads if:

• The layout is partly static
• Motion is subtle or looping
• Frames repeat or change minimally
• The ad feels closer to display or rich media than film

Use Video if:

• The content is continuously changing
• There’s continuous camera movement or scene progression
• The story unfolds frame by frame, full-screen

 

Which Mixed Media Ads are not currently supported

During early access, the following formats are not currently supported:

• HTML5 ingestion
• Upload via URL
• Interaction modeling (e.g. clicks, swipes, carousels)
• Multiple benchmarks per placement (e.g. DOOH vs CTV vs Social)

Predictions reflect how the ad performs before interaction, especially useful for understanding what happens when users don’t engage.