Explore reveals how your audience feels about your brand and marketing assets.
With Explore, you’ll get data about:
Emotional Drivers
Emotions and feelings your ad evokes automatically, without the participant’s awareness.
Motivational Drivers
Motivations (like buy, try, recommend) your ad drives outside of conscious awareness and control.
Memory
Showing whether your ad is easily remembered.
Stated Preferences
Showing whether your ad suits your target audience's liking.
Attention & Cognitive Scores
Get attention heatmaps, and cognitive and sentiment scores with Predict AI.