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Visual Recommendations: Tips & Tricks

Learn a few ways to maximize value with Visual Recommendations.

Step 1: Prepare Your Baseline

The quality of your recommendations depends entirely on how well you set up your original upload.

  • Define Your Objectives: Select Brand Building or Conversion to ensure the AI weights scores correctly according to your campaign goals.
  • Set Your AOIs Precisely: Manually verify that your Areas of Interest (Brand, Product, Headline, and CTA) are correctly placed. Accurate AOIs are the foundation for the AI’s "before and after" impact calculations.
  • Target the Right Impact Score: For best results, aim for a baseline Neurons Impact Score below 7.0; ads that already score very high are harder for the AI to "push" significantly higher.

 

Step 2: Master the "Human in the Loop" Approach

It is important to remember that Visual Recommendations are inspirational mockups, not production-ready assets.

  • Look for Intent, Not Perfection: Don't focus on small AI glitches (like a slightly odd-looking hand). Instead, look at the strategic direction the AI is suggesting - such as a new lighting style, a simplified background, or a more prominent logo placement.
Use as a Briefing Tool: Use these visuals to communicate more clearly with your design team or agency. A visualized suggestion often carries more weight and is easier to understand than a simple text recommendation.

 

Step 3: Get Inspired by the "Creative Wildcard"

Use the Wildcard variant to spark new ideas and creative discussions.

  • Break Creative Blocks: Unlike standard recommendations, the Wildcard isn't tied to specific text prompts or brand kit. It is designed to "think outside the box" and provide bold, alternative directions that might challenge your current brand frame.
  • Spark Discussion: Wildcards are excellent for internal brainstorms to see how a concept could be radically re-envisioned while still maintaining high impact.

 

 

Step 4: Navigate Scoring Nuances

Sometimes, you might save a variant and notice the Neurons Impact Score changes slightly from the initial estimate.

  • Check AOI Propagation: If the AI moved an element, the automated detection might miss it on the new variant. If your score looks lower than expected after saving, manually verify the AOIs on the new variant.
  • Apples-to-Apples Comparison: To ensure a fair comparison, try to keep a consistent set of AOIs across both the original and the variant.

 

Step 5: Export to Brief Your Team

Visual Recommendations are best used as a briefing tool to communicate directions to a design team, external agency or the client.

  • Use Comparison View: Capture screenshots of the Original vs. Variant overlay to show exactly what changes are expected and how the scores are impacted.
  • Position as "Interpretations": Explicitly state to your stakeholders that these are interpretations of data and "idea sketches," not final ads.
  • Highlight the "Why": Use the accompanying text recommendations to explain the neuroscientific rationale behind the suggested visual change.
  • Encourage Creative Freedom: Invite your team, agency or client to take the direction suggested by the AI and implement it using their professional expertise and brand-safe assets.

 

Key Tips for Efficiency

  • Save Your Favorites: If you find a variant you like, Save as New Asset immediately. If you regenerate the recommendations without saving, those specific visual interpretations will be replaced by new ones.
  • Be Strategic with Regeneration: Regeneration starts the entire process over and replaces all previous visuals. Review all variants and the Wildcard thoroughly before deciding to refresh the set.
  • Manage Expectations: AI-generated images are probabilistic and prone to error. They are meant to spark creativity and open alternative directions—not to replace human decision-making.